This coaching is for runners who are ready to train with purpose, explore their potential, and build something that lasts. Whether you're an experienced, self-led athlete looking for expert structure and accountability (Evolution), or you're seeking deeper support around mindset, performance and lifestyle (Revolution), there's a tier to meet you where you are. I work with runners who are curious, committed, and open to doing things a little differently—from performance-focused endurance athletes to those seeking personal transformation through running. If you're ready to invest in yourself and your growth, this coaching is for you.

What’s Included (Based on Your Coaching Tier) Both Evolution and Revolution include premium coaching tools, evidence-based strategy, and real-life flexibility. Here’s what you can expect—based on the level of support you choose. Included in Both Packages ✅ Premium Final Surge Access Track all your runs, metrics, and feedback in one place—fully synced with your GPS watch. I’ll use your data to spot patterns, shape strategy, and adapt your plan as needed. ✅ Bespoke Training Plans No templates. No guesswork. Your plan is built around your goals, lifestyle, recovery, and mindset—blending running, strength, mobility, and drills that support your long-term progress. ✅ Mindset, Nutrition & Proprioception Work From fuelling strategies to reframing tough sessions, I integrate psychology-informed tools into your plan to help you think, move, and recover like a resilient athlete. ✅ Flexible Coaching That Moves With You Life shifts—your training should too. Whether it's illness, fatigue or a last-minute change, your plan will be adjusted so you stay on track without stress. ✅ Optional In-Person Sessions (Add-On) If you're local, we can meet for technique coaching, movement analysis, or hands-on support. These sessions are optional but highly personalised. 💡 Evolution Package – £100/month Structured support for experienced, self-led runners wanting expert input and accountability—without full-time coaching. A bespoke 4-week plan delivered monthly One 60-minute coaching call per month Weekly voice note feedback based on your updates Adjustments made mid-month if needed Standard response time for messages (within 48 hours) Set-up fee: £50 (one-time, covers strategic onboarding) 🔥 Revolution Package – £200/month High-touch, whole-person coaching for runners ready to transform how they train, think, and perform. Dynamic training plan updated in real-time Weekly 60-minute coaching calls Ongoing feedback, coaching notes, and real-time support Unlimited adjustments to respond to life and progress Deep mindset, nutrition, and behaviour coaching woven into every call Priority messaging access via WhatsApp or email

The biggest difference is how much coaching contact and transformation support you receive. 💡 Evolution is ideal for experienced runners who: Feel confident following a plan Want structured support, but don’t need frequent dialogue Prefer space to train independently with regular check-ins Need guidance—but not coaching calls every week It offers a solid monthly rhythm: a 4-week plan, a 60-minute call, and weekly voice-note feedback. It’s great for athletes with a clear goal and a good sense of what works for them—who just want expert oversight and accountability to stay on track. 🔥 Revolution is a step-change. It’s for athletes who: Feel unsure about their goals, direction, or training structure Want fast progress and deeper insight through regular coaching Are navigating complex lifestyle factors—like work stress, nutrition challenges, sleep, or hormonal changes Have lots of questions and value discussion, reflection, and strategy Want to think better, train smarter, and build habits that stick The weekly 1:1 calls mean we can review every part of your training and life in real time. We’ll talk through: What went well this week What felt off—fatigue, motivation, life stress, symptoms How your nutrition or fuelling trials are landing Adjustments to your plan based on energy and recovery Mindset shifts, self-talk patterns, and goal clarity This high-touch support is where the bigger breakthroughs happen—especially if you're feeling stuck, lacking structure, second-guessing your training, or trying to make long-term changes stick. And the best part? You can move between packages. Many runners start with Revolution to build confidence, clarity, and momentum—then step into Evolution once they feel more autonomous. Others begin with Evolution and later upgrade when they’re ready to go deeper. It’s designed to flex with you—as you grow, evolve, and take on new challenges.

It’s not just a plan—it’s a partnership. This is fully personalised, psychology-informed coaching that sees you as a whole athlete, not just a runner. I bring together sports science, mindset strategy, and real-world ultrarunning experience to build a system around you—your lifestyle, your goals, and the way you think, train, and recover. Everything is tailored: training, fuelling, mindset, and recovery. Whether you need structure and accountability (Evolution) or deep, high-touch coaching (Revolution), your plan adapts as you grow. With qualifications in both performance coaching and psychology—and experience winning ultramarathons—I understand the physical and mental demands of this sport. You’ll get support through the highs, the setbacks, and everything in between. And if you're local, we can go even deeper with optional in-person sessions* to fine-tune form, technique, and drills in real time. This isn’t just run coaching. This is coaching that meets you where you are—and helps you go far beyond it. *Additional costs apply for in-person sessions.

I don’t offer one-off, fixed-duration plans—because running (and life) doesn’t follow a script. It changes. So your training should too. Instead, I offer monthly coaching that adapts with you. Whether you’re managing fatigue, navigating injury niggles, juggling work stress, or adjusting to your cycle—your plan evolves in real time. This approach blends training, mindset, and nutrition, and gives you the support to keep progressing without burning out. It’s about more than ticking off sessions—it’s about building something that lasts.

Communication is a core part of how I coach—because real progress happens when we stay connected. All athletes get regular 1:1 coaching sessions, detailed feedback through Final Surge, and ongoing support between check-ins. You can message me via WhatsApp, email, or your preferred platform to ask questions, share updates, or talk things through. Evolution athletes receive a monthly coaching call and weekly voice-note feedback, with responses to messages within 48 hours. Revolution athletes have weekly calls, ongoing coaching dialogue, and priority messaging access for more in-the-moment support. Wherever you are in your training, I’ll be right there in your corner—tracking progress, adapting your plan, and helping you navigate the ups, downs and everything in between.

I’m based in Bathgate, Scotland, and for local runners, I offer optional in-person sessions as an extra—priced per session. We’ll focus on sharpening your running technique and form, crafting a bespoke drills plan, and setting goals to boost your game. You can also opt for 1:1 training runs or join me for social trail runs to soak in the joy.

A GPS watch is all you need. A heart rate monitor is recommended but not essential. Access to Final Surge (downloadable app completely free to you) will be provided.

I work with a highly limited number of athletes to ensure every client receives the full investment of my time and expertise. This exclusivity allows for a truly bespoke coaching experience.

Not at all! I started with Couch to 5K, so I love coaching beginners just as much as ultra vets. Whether it’s your first mile or a 100-miler, I’ll meet you where you’re at and help you grow.

Coaching starts from £100/month, billed monthly via Wix. I offer two coaching tiers: Evolution – £100/month: Structured support for experienced, independent runners. Includes a monthly 1:1 call, weekly voice-note feedback, and a tailored 4-week plan. Revolution – £200/month: High-touch, whole-person coaching with weekly calls, unlimited plan updates, and deep support across mindset, fuelling, recovery, and behaviour change. There’s no long-term contract—just a rolling monthly commitment. You can pause or cancel with 7 days’ notice, and you’re free to move between tiers as your needs evolve. Many runners start with Revolution to build confidence, structure, and momentum—then shift into Evolution once they feel more self-led. Others begin with Evolution and choose to upgrade when they’re ready for deeper coaching and transformation. I keep my coaching roster small so I can offer real, individualised support. This is a partnership—built to last, not just get you through the next race.

You’ll need to complete an application form to join the programme. Once reviewed, successful applicants will either secure a space or be placed on a waiting list if spots are full.

If spaces are full, you’ll be added to the waiting list and notified that you’ve been placed on it. You’ll be contacted as soon as a spot becomes available.

All payments are processed securely through the Wix platform. You’ll be able to set up and manage your payments directly on my website for a seamless experience. We accept credit cards, Google Pay, and Apple Pay.

No, there is no minimum commitment. You can remain part of the programme for as long as it aligns with your goals and needs.

Due to the personalised nature of the coaching, refunds are not typically offered. However, exceptions may be considered for extenuating circumstances and will be discussed on a case-by-case basis.

If you need to take a break due to unforeseen circumstances, you can let me know and proceed to cancel your payment subscription through Wix. Re-joining will depend on current availability and the waiting list.